Wednesday, November 18, 2009

Nielsen Study Finds 77% of Adults Listen to Radio


A Nielsen study of media use, conducted by the Council for Research Excellence (CRE), found that 77% of adults are reached by broadcast radio on a daily basis, second only to television at 95%. The study, in which consumers were physically observed consuming media throughout the day, found that Web/Internet (excluding e-mail) reached 64%, newspaper 35% and magazines 27%. Read more at Radio-Online.com