Library of Congress Acquires Entire Twitter Archive

The Library of Congress announced today, via their Twitter feed, that every public tweet, ever, since Twitter’s inception in March 2006, will be archived digitally at the Library of Congress. Twitter processes more than 50 million tweets every day, with the total numbering in the billions.

Read more on the Library of Congress blog.

Americans Using TV and Internet Together 35% More Than A Year Ago

Americans increased their overall media usage and media multitasking according to The Nielsen Company’s latest Three Screen Report, which tracks consumption across TV, Internet and mobile phones.

In the last quarter of 2009, simultaneous use of the Internet while watching TV reached three and a half hours a month, up 35% from the previous quarter. Nearly 60% of TV viewers now use the Internet once a month while also watching TV.

“The rise in simultaneous use of the web and TV gives the viewer a unique on-screen and off-screen relationship with TV programming,” said Nielsen Company media product leader Matt O’Grady. “The initial fear was that Internet and mobile video and entertainment would slowly cannibalize traditional TV viewing, but the steady trend of increased TV viewership alongside expanded simultaneous usage argues something quite different.” Read more at Nielsen Wire

More Than 239 Million Listen to Radio Every Week

Radio reaches more than 239 million persons ages 12 and older during a typical week, or 93.1% of listeners 12+, according to the RADAR 104 National Radio Listening Report which is due out March 22. These listeners tune to the more than 7,200 RADAR Network affiliated stations, up from 212 million listeners one year ago.

Since the December, 2007 RADAR 95 report, national radio listening estimates and network radio audience reports have been based on PPM data from within commercialized PPM markets and on diary respondents from the balance of the U.S. The combination of PPM and diary respondents have shown more listeners to radio over the course of a week versus the 2007 RADAR listening reports which were based on diary respondents alone.

Read more at Radio-Online.com

Social Media Differences Between Teens, Boomers and Moms: New Study Findings

Relationship building via social media marketing is not a one-size-fits-all endeavor. Moms, teens and Baby Boomers are three big social media subgroups that are unique.

Social Media Examiner looks at what current studies reveal about how these three groups use social media tools.

Read the article at Social Media Examiner here.

2010 Indies Choice Book Awards Finalists Announced

On Monday, March 1, the American Booksellers Association announced the finalists for the 2010 Indies Choice Book Awards. Booksellers at ABA member stores will cast ballots to choose the winners in eight categories -- Adult Fiction, Adult Nonfiction, Adult Debut, Young Adult, Middle Reader, New Picture Book, Most Engaging Author, and Picture Book Hall of Fame.

The winners, to be announced in April, will be honored at BookExpo America 2010 in New York City.

See all the finalists here!

Tenth Annual Weblog Awards!

The Bloggies, the Web's largest blog awards, were announced on Twitter last night! This was the 10^th annual Weblog Awards, which included categories such as Best Food Weblog, Best Weblog about Music, Best Entertainment Weblog, and more! Check out all the winners here!

Any Way It’s Sliced, Appeal of Social Media Grows

You’ve heard of Meetup, the online social networking portal? A couple of consumer marketers are bringing out campaigns that could be called “meatups.” The brands, Land O’Frost and Sara Lee Deli, both sell lunch meats, cold cuts and other sliced-meat products. Coincidentally, they are both introducing campaigns that are centered on the social media.

Or, more likely, it is no coincidence. More advertisers of prosaic household staples are adding social media like Facebook, Twitter and YouTube to the tactics they use to reach current and potential customers.

For Land O’Frost, the campaign represents the company’s initial foray into the social media. There is a community called Land O’Moms, housed on a Web site, where consumers can exchange recipes and parenting advice, download coupons, read articles from women’s magazines and communicate with popular mommy bloggers. Land O’Frost and the campaign also have presences on Facebook, Twitter and YouTube.

“It’s a whole revolution,” David Van Eekeren, president at Land O’Frost in Lansing, Ill., says of the social media. “We need to be part of it, obviously.”

“This brand is recognizing what a lot of other brands are recognizing,” says Kathleen Henson, president and chief executive at Henson Consulting. “It’s important to reach moms online because that’s where moms are right now.”

Read more at NYTimes.com

Forget ROI, Let’s Focus on Social Media Optimization

As more companies embrace social media, the chatter about return on investment, or ROI, has amplified as executives attempt to determine whether the money they’re spending is worth it. In theory, it’s a good exercise but given it is still early days for social media, it is a challenge to accurately quantity its impact right now. Rather than focus on ROI, companies should be looking long and hard at SMO – social media optimization.

So, what is SMO? One way to define is that SMO is a focus on making sure that a company’s social media activities are as efficient and effective as possible. It means creating content – be it blog posts, tweets, videos or Facebook updates – that can be easily used and leveraged across multiple social media platforms.

It means making sure a company’s social media person or team is highly productive so that their day-day-day activities are focused and productive as opposed to having a scattered shot-gun approach that consumes too many cycles.

Read more at Sysomos.com

Big Honcho receives Best Award from top mom blog 3KidsandUs.com

Big Honcho Media receives recognition as Best in Public Relations Representation by top mom blog 3KidsandUs.com. Read more here