Tips on Marketing to the Recession Mom

This recession is deeply and directly affecting women with children. Yet, like Rosie the Riveter from WWII, the modern American mom is a strong woman doing what she always does in a time of crisis: She takes a hard look at things, freaks out in her head for about 10 minutes, and then moves on, creatively working through it, around it, and within it.

After living in a consumption economy for the past 15 years, moms are figuring out how to scale back, without their families noticing too much. Moms are keeping things somewhat normal by doing the same with less, or similar with less. Read article

TV is crucial for reaching Youth Market

A new study from Viacom’s MTV Networks International finds, somewhat unsurprisingly, that television is the most effective way to market to young people 12-24 and has the greatest impact of any channel in shaping their purchasing decisions.

The study, titled “A Beta life Youth,” found that one in four respondents ages 12-24 reported that they first see or hear about brands, products or services from TV ads. Sixty percent of those polled said TV ads play a role in their brand choices. More at Promo Magazine