A new study from Viacom’s MTV Networks International finds, somewhat unsurprisingly, that television is the most effective way to market to young people 12-24 and has the greatest impact of any channel in shaping their purchasing decisions. The study, titled “A Beta life Youth,” found that one in four respondents ages 12-24 reported that they first see or hear about brands, products or services from TV ads. Sixty percent of those polled said TV ads play a role in their brand choices. More at Promo Magazine
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