Deloitte “State of The Media Democracy” Survey: Recession Intensifies America’s Love for TV

In a year dramatically impacted by the economic recession, consumers have returned to in-home entertainment, showing increased interest in watching television over other types of entertainment. Released today, Deloitte’s 2009 “State of the Media Democracy” survey reveals a 26 percent increase in the number of Americans choosing the TV as their favorite type of media as compared to the previous year.

Deloitte's fourth edition State of the Media Democracy survey assesses media consumption preferences of 2,046 consumers, ages 14 to 75 in the United States, revealing significant trends including a surge in television viewing, the ascension of the game console as a stand-alone media platform, the mobile phone’s rapid decoupling of the Internet from the desktop and the rise of tribal marketing.

More than 70 percent of survey respondents rank watching TV in their top three favorite media activities. And, when ranked alongside activities such as surfing the Web, listening to music or reading, 34 percent of consumers place it at the top of the list. This is a substantial increase from last year and more than double the percent selecting the number two choice, the Internet, which came in at 14 percent. Read more at Deloitte

TV Remains Strong as DVR and Online Video Show Most Growth

Nielsen’s latest A2/M2™ Three Screen Report – a quarterly analysis from our Anytime Anywhere Media Measurement™ initiative – shows considerable year over year growth in terms of time spent for DVR (up 21.1%) and online video (up 34.9%) in Q3 2009. Given the consistent spike in usage among the three screens of television, Internet and mobile, consumers are clearly adding video platforms to their schedule, rather than replacing them.

“Americans today have an insatiable appetite for not only content, but also choice,” says Nic Covey, director of cross-platform insights at Nielsen. “Across all age groups, we see consumers adding the Internet and mobile devices to their media diet — consuming media anytime and anywhere possible.”

For the first time this quarter, Nielsen reports how much time the average American spends in a typical week with TV, Internet and mobile devices. Without a doubt, consumers of all ages spend the majority of their video time (nearly 99%) in front of the television, while DVR and online video are becoming more widely used. Read more at Nielsen Wire

Nielsen Study Finds 77% of Adults Listen to Radio

A Nielsen study of media use, conducted by the Council for Research Excellence (CRE), found that 77% of adults are reached by broadcast radio on a daily basis, second only to television at 95%. The study, in which consumers were physically observed consuming media throughout the day, found that Web/Internet (excluding e-mail) reached 64%, newspaper 35% and magazines 27%. Read more at Radio-Online.com

For Boomers, Integrated Media Strategies Are Necessary

Earlier this year, Forrester Research released its five year advertising forecast which found that marketers were shifting substantial advertising dollars out of traditional media and into interactive channels such as mobile marketing, display ads, search, social media and email.

Yet, marketers who rely too heavily on interactive channels, at the expense of traditional channels, risk losing out on the lucrative Boomer segment that are avid multi-media consumers. In fact, unlike other age groups, Boomers consume a daily, balanced diet of media from multiple traditional and interactive sources with traditional media -- television, radio, and newspapers -- providing their daily "squares."

Consider these statistics:

Television

• Boomers spend, on average, 9.5 hours a day on "screen" time activities -- e.g., television, computer, mobile phones, video games -- with the largest percentage of time spent on television.

• 77% of Boomer's daily viewing occurs between 7:30 pm and 11 pm, when they are most likely to watch The Discovery Channel, A&E, the Food Network, ESPN and Fox News.

Radio

• 76% listen to the radio -- more than any other demographic -- with half listening during morning drive-time and their programming preferences vary from oldies to country to talk shows.

Read more at MediaPost.com

In Teen Book Publishing, A Stronger Focus On Reader Interactivity, With Internet Marketing Ascendant

Big Honcho Media Partner, Dina Vathis quoted in Youth Markets Alert article.

View the article by clicking here

Managing Partner Dan Beck on the future of Michael Jackson's music

Dan Beck, Managing Partner of Big Honcho Media discusses the future of Michael Jackson's music on Fox Business.

Motherhood and Social Media Go Together

Mommies are flocking to social networks, according to new research from BabyCenter LLC, which runs several parenting Web and community sites. The number of moms using social media regularly has grown from 11% in 2006 to 63% today, an increase of 462% in three years.

Social media are not equal in online mommies’ eyes, however. Most say they use mass-reach networks such as Facebook for socializing and entertainment, but turn to specialized content sites for information and counsel from fellow parents.

And while parenting may not define who these people are, it has a strong impact on what they buy. Eighty-five percent of respondents said having a baby changed their purchasing habits in some way, while 62% said it specifically led them to change the brands they usually bought.

And 73% said it changed the very criteria they use for selecting items to buy. For example, before having a first child, women reported quality, features and design as top considerations in their shopping choices; after childbirth, those priorities switched to safety, quality and price.

“To reach today’s mom successfully you need to understand fully how she lives her life,” BabyCenter chairman and global president Tina Sharkey said in a release. “The 21st Century mom has many faces and the more you know about her, the easier it will be to build a relationship that lasts a lifetime.” Read full article at PromoMagazine.com

Dan Beck on Fox Business discussing Michael Jackson's legacy

Big Honcho Media Managing Partner, Dan Beck, discusses Michael Jackson's legacy on Fox Business - June 29, 2009.

Wall Street Journal Blog quotes Dan Beck on Michael Jackson

“I always felt he would never be an old man.”—Dan Beck, managing partner, Big Honcho Media

Jackson was not only the first African-American music superstar, he was, Dan Beck points out, “the guy who met the beginning of the ultimate media explosion.” Beck, now managing partner of Big Honcho Media, worked with Michael from 1988 to 1996, as senior vice president of marketing and sales at Epic, “when he still had the big career, but there were starting to be cracks in it. The plastic surgery. The charges of child molesting. He was very smart, very competitive, but there were big blind spots.

“He was always about the Big Dream,” says Beck, who came up with the idea for Jackson’s 1995 ‘HIStory, “the Fantasy of it all. I remember Michael walking into a meeting for ‘HIStory’ and saying, ‘I see this album selling 100 million copies.’ The room stopped. It was like, ‘He’s out of his mind.’ But he just looked at us and said, ‘No one ever thought I could sell 44 million. Why can’t we imagine 100 million?”

Read entire WSJ.com Blog post

Dan Beck, Managing Partner of Big Honcho Media, reflects on working with Michael Jackson on Fox Business

Dan Beck, Managing Partner of Big Honcho Media, was on Fox Business on Friday, June 26, discusses his time working with Michael Jackson.










Dan is on at 3:27

FTC: Bloggers should reveal when they're being compensated to promote a product

Consumer Reports' Money blog says that the FTC is updating its truth-in-advertising guidelines, which were last looked at in 1980, to include bloggers among those who have to reveal when they're being compensated. FTC says bloggers should reveal when they're being compensated in some way to promote a product. Read more

Tips on Marketing to the Recession Mom

This recession is deeply and directly affecting women with children. Yet, like Rosie the Riveter from WWII, the modern American mom is a strong woman doing what she always does in a time of crisis: She takes a hard look at things, freaks out in her head for about 10 minutes, and then moves on, creatively working through it, around it, and within it.

After living in a consumption economy for the past 15 years, moms are figuring out how to scale back, without their families noticing too much. Moms are keeping things somewhat normal by doing the same with less, or similar with less. Read article

TV is crucial for reaching Youth Market

A new study from Viacom’s MTV Networks International finds, somewhat unsurprisingly, that television is the most effective way to market to young people 12-24 and has the greatest impact of any channel in shaping their purchasing decisions.

The study, titled “A Beta life Youth,” found that one in four respondents ages 12-24 reported that they first see or hear about brands, products or services from TV ads. Sixty percent of those polled said TV ads play a role in their brand choices. More at Promo Magazine

More Online Radio Gains...

Online radio continues to show significant gains, according to a recent Arbitron study. In the past year, the weekly online radio audience in the US has grown by one-third, based on a survey of listeners aged 12 and over.


The study, a collaborative effort with Edison Research, estimated that 17 percent of Americans tap into an online station on a weekly basis, up from 13 percent one year ago. In total, the weekly online radio audience is now estimated at 42 million, a healthy chunk of the American population. More from Digital Music News

Older generations joining social networking

While online social networks like Facebook, Twitter and MySpace are known hang-outs for younger adults and teenagers, older generations in recent months have been taking to the medium at a faster rate than any other age group. Many of these older folks use social networks to keep tabs on younger family members. Read more on CNN.com

Best Universal Pictures opening ever!

"Fast & Furious" sped away from expectations to gross a humongous $72.5 million. That result is effectively double what most industry observers had predicted for the debut of the fourth feature in Vin Diesel's car franchise, and it left in the dust a number of notable records. Best Universal Pictures opening ever (three-day), beating "The Lost World: Jurassic Park's" $72.1 million. read more

Teens are Streaming Music

U.S. teenagers, a bellwether customer for the record industry, bought 19 percent less music last year and instead turned to free alternatives like Pandora.com and MySpace.com, according to NPD Group Inc. more at bloomberg.com

Online Marketing Makes Sense!

For more than a decade, sales strategists have been advising businesses to take their marketing online. Forward-looking companies have heeded this message....businesses need to get with the times and accelerate their investments on the Internet, especially during the downturn. Here are a few good reasons why.

Online Replacing Print?

Sometime soon, millions of people may find themselves ... without a 170-year-old staple of daily life: a local newspaper. Newspapers have seen declines in ad spending in every area except online. Read more at USATODAY.com

New Measurements for Radio

New Age for Radio—Electronic Audience Measurement with the Portable People Meter™ System. Arbitron’s revolutionary radio audience measurement system will replace Arbitron’s current diary-based ratings with passive, electronic measurement. Read more on Arbitron.com...

Big Honcho Media is published!

Our graphic designer Alphabet Arm Design had our merch and logo published! The Big Honcho Media design has a full page feature in a new book called, 1000 Garment Graphics by Rockport Publishing.

About Big Honcho Media

Big Honcho Media is a boutique marketing agency that specializes in Radio Promotions, Television Promotions, and Online Promotions, and marketing consulting support for the entertainment/media industry.

Our clients market DVDs, CDs, tours, major films, network and cable television programming, books, and other related merchandise. We secure national promotional exposure for these products on radio and television stations and cable networks across the country, as well as on entertainment and lifestyle websites online. We work both niche and major broad-based campaigns.

Our business is built upon satisfied clients. We go to every length to provide turn-key promotional campaigns that keep our clients fully informed with detail reports throughout the process. We provide complete wrap-ups at the conclusion of every campaign. Our intense effort to secure the best promotions possible, our attention to detailed and our quality reporting are why our clients comeback again and again.