Big Honcho Media receives recognition as Best in Public Relations Representation by top mom blog 3KidsandUs.com. Read more here
Tuesday, January 12, 2010
Wednesday, December 16, 2009
Deloitte “State of The Media Democracy” Survey: Recession Intensifies America’s Love for TV
In a year dramatically impacted by the economic recession, consumers have returned to in-home entertainment, showing increased interest in watching television over other types of entertainment. Released today, Deloitte’s 2009 “State of the Media Democracy” survey reveals a 26 percent increase in the number of Americans choosing the TV as their favorite type of media as compared to the previous year.
Deloitte's fourth edition State of the Media Democracy survey assesses media consumption preferences of 2,046 consumers, ages 14 to 75 in the United States, revealing significant trends including a surge in television viewing, the ascension of the game console as a stand-alone media platform, the mobile phone’s rapid decoupling of the Internet from the desktop and the rise of tribal marketing.
More than 70 percent of survey respondents rank watching TV in their top three favorite media activities. And, when ranked alongside activities such as surfing the Web, listening to music or reading, 34 percent of consumers place it at the top of the list. This is a substantial increase from last year and more than double the percent selecting the number two choice, the Internet, which came in at 14 percent. Read more at Deloitte
Friday, December 11, 2009
TV Remains Strong as DVR and Online Video Show Most Growth
Nielsen’s latest A2/M2™ Three Screen Report – a quarterly analysis from our Anytime Anywhere Media Measurement™ initiative – shows considerable year over year growth in terms of time spent for DVR (up 21.1%) and online video (up 34.9%) in Q3 2009. Given the consistent spike in usage among the three screens of television, Internet and mobile, consumers are clearly adding video platforms to their schedule, rather than replacing them.
“Americans today have an insatiable appetite for not only content, but also choice,” says Nic Covey, director of cross-platform insights at Nielsen. “Across all age groups, we see consumers adding the Internet and mobile devices to their media diet — consuming media anytime and anywhere possible.”
For the first time this quarter, Nielsen reports how much time the average American spends in a typical week with TV, Internet and mobile devices. Without a doubt, consumers of all ages spend the majority of their video time (nearly 99%) in front of the television, while DVR and online video are becoming more widely used. Read more at Nielsen Wire
Wednesday, November 18, 2009
Nielsen Study Finds 77% of Adults Listen to Radio
A Nielsen study of media use, conducted by the Council for Research Excellence (CRE), found that 77% of adults are reached by broadcast radio on a daily basis, second only to television at 95%. The study, in which consumers were physically observed consuming media throughout the day, found that Web/Internet (excluding e-mail) reached 64%, newspaper 35% and magazines 27%. Read more at Radio-Online.com
Wednesday, August 5, 2009
For Boomers, Integrated Media Strategies Are Necessary
Earlier this year, Forrester Research released its five year advertising forecast which found that marketers were shifting substantial advertising dollars out of traditional media and into interactive channels such as mobile marketing, display ads, search, social media and email.Yet, marketers who rely too heavily on interactive channels, at the expense of traditional channels, risk losing out on the lucrative Boomer segment that are avid multi-media consumers. In fact, unlike other age groups, Boomers consume a daily, balanced diet of media from multiple traditional and interactive sources with traditional media -- television, radio, and newspapers -- providing their daily "squares."
Consider these statistics:
Television Radio
Read more at MediaPost.com
Monday, July 13, 2009
In Teen Book Publishing, A Stronger Focus On Reader Interactivity, With Internet Marketing Ascendant
Big Honcho Media Partner, Dina Vathis quoted in Youth Markets Alert article.
View the article by clicking here
Tuesday, July 7, 2009
Managing Partner Dan Beck on the future of Michael Jackson's music
Dan Beck, Managing Partner of Big Honcho Media discusses the future of Michael Jackson's music on Fox Business.
Motherhood and Social Media Go Together
Mommies are flocking to social networks, according to new research from BabyCenter LLC, which runs several parenting Web and community sites. The number of moms using social media regularly has grown from 11% in 2006 to 63% today, an increase of 462% in three years. Social media are not equal in online mommies’ eyes, however. Most say they use mass-reach networks such as Facebook for socializing and entertainment, but turn to specialized content sites for information and counsel from fellow parents.
And while parenting may not define who these people are, it has a strong impact on what they buy. Eighty-five percent of respondents said having a baby changed their purchasing habits in some way, while 62% said it specifically led them to change the brands they usually bought.
And 73% said it changed the very criteria they use for selecting items to buy. For example, before having a first child, women reported quality, features and design as top considerations in their shopping choices; after childbirth, those priorities switched to safety, quality and price.
“To reach today’s mom successfully you need to understand fully how she lives her life,” BabyCenter chairman and global president Tina Sharkey said in a release. “The 21st Century mom has many faces and the more you know about her, the easier it will be to build a relationship that lasts a lifetime.” Read full article at PromoMagazine.com
Tuesday, June 30, 2009
Dan Beck on Fox Business discussing Michael Jackson's legacy
Big Honcho Media Managing Partner, Dan Beck, discusses Michael Jackson's legacy on Fox Business - June 29, 2009.
Monday, June 29, 2009
Wall Street Journal Blog quotes Dan Beck on Michael Jackson
“I always felt he would never be an old man.”—Dan Beck, managing partner, Big Honcho MediaJackson was not only the first African-American music superstar, he was, Dan Beck points out, “the guy who met the beginning of the ultimate media explosion.” Beck, now managing partner of Big Honcho Media, worked with Michael from 1988 to 1996, as senior vice president of marketing and sales at Epic, “when he still had the big career, but there were starting to be cracks in it. The plastic surgery. The charges of child molesting. He was very smart, very competitive, but there were big blind spots.
“He was always about the Big Dream,” says Beck, who came up with the idea for Jackson’s 1995 ‘HIStory, “the Fantasy of it all. I remember Michael walking into a meeting for ‘HIStory’ and saying, ‘I see this album selling 100 million copies.’ The room stopped. It was like, ‘He’s out of his mind.’ But he just looked at us and said, ‘No one ever thought I could sell 44 million. Why can’t we imagine 100 million?”
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