More Than 239 Million Listen to Radio Every Week

Radio reaches more than 239 million persons ages 12 and older during a typical week, or 93.1% of listeners 12+, according to the RADAR 104 National Radio Listening Report which is due out March 22. These listeners tune to the more than 7,200 RADAR Network affiliated stations, up from 212 million listeners one year ago.

Since the December, 2007 RADAR 95 report, national radio listening estimates and network radio audience reports have been based on PPM data from within commercialized PPM markets and on diary respondents from the balance of the U.S. The combination of PPM and diary respondents have shown more listeners to radio over the course of a week versus the 2007 RADAR listening reports which were based on diary respondents alone.

Read more at Radio-Online.com